Bachelor of Business Administration ( BBA )

Placement Opportunities (Scope)

Bachelor of Business Administration is an undergraduate course of three years. This professional course is designed for students who are interested for in a career in the field of business management and administration.

There are plenty of job opportunities for graduates after completion of the degree. Graduates can look for jobs in the Sales and Marketing department of companies as management trainees. There are other various job roles, industries and large companies where BBA graduates can seek jobs. Mentioned below are some of the major job profiles associated with a BBA degree:

Business Development Executive

Business Development Executive are the professionals who help businesses to grow. Their main job is to find new targets and leads to promote the sales and services of the company or organisation.

Executive Assistant

An Executive Assistant’s job is similar to that of an administrative assistant. They perform different clerical jobs like accepting and making phone calls, setting business meeting agendas, sending memos, accepting visitors, reviewing reports, and so on.

Marketing Executive

Marketing Executive is a marketing professional who manages and oversees the implementation of marketing strategies. They carry out the marketing campaign and other activities in accordance with the market plan of a company.

Account Manager

The Account Manager is responsible for keeping accounts related data of a company. They act as a link between a company and their clients. They are responsible in handling any problems or troubles that clients may face.

Brand Manager

Brand Manager tries to improve the performance of a brand, service or product. They constantly work on improving the image of a particular brand in the market vis-a-vis other competitors.

BBA graduates can apply for jobs in several fields and industries. Some of the popular ones are:

  • Finance and Accounting
  • Banking
  • Consultancy
  • Sales
  • Advertising
  • Digital Marketing
  • Manufacturing
  • Human Resource Management
  • Supply Chain Management
  • Insurance

Several top private organisations constantly seek BBA graduates. Some of the notable ones are Tata Consultancy Services (TCS), Deloitte, Microsoft, Capgemini, Infosys, etc. Other than this several government organisations also need BBA graduates for the accounts and finance sector. Some of the notable ones are Oil and Natural Gas Corporation (ONGC), Defence Research and Development Organisation (DRDO), Steel Authority of India Limited (SAIL), Gas Authority of India Limited (GAIL), and so on.

BBA graduates can also consider studying further. There are several options open for BBA graduates. The most popular option after BBA is Master of Business Administration (MBA). There are various specialisations in MBA. Students can select from a range of MBA specialisations, which includes Finance, Human Resource Management, Marketing Management, Supply Chain Management, International Trade, etc.

An alternative option for BBA graduates is Post Graduate Diploma in Management (PGDM). The difference between an MBA and a PGDM is that while an MBA is offered by universities, PGDM is a diploma course that is offered by autonomous institutions. PGDM courses have a similar structure as MBA and are recognised by companies for jobs.

Another option open for BBA graduates is Masters in Management Studies (MMS). Pursuing this course helps students to learn management skills and control business activities at different levels. This course is specially meant for developing entrepreneurial skills.

Other than these conventional degrees, many BBA graduates are opting for new age courses that are in high demand in the job market. Some students pursue PG Certification in Data Science, while others go for PG Certification in Digital Marketing and Communication, while some pursue Blockchain Technology Management.

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