Master of Business Administration (MBA)

MBA in Marketing

Marketing Management

Marketing management is a dimension wherein students learn about the planning and execution of marketing and the pricing and distribution of goods and services for an organization. Marketing management is primarily based on the concept of exchange. The marketing management includes the primary aspects of

  • Market Penetration
  • Market Development
  • Product Development
  • Product Diversification


The objectives of marketing management include:

  • Creating demand in the market through different means
  • Analyze the demand of the customers and work on fulfilling them
  • Profit generation of organizations through customer satisfaction
  • Creating goodwill of the organization and public image through efficient services


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