Master of Business Administration (MBA)

MBA in Digital Marketing

Digital Marketing

Digital marketing management is a dimension wherein students learn about online marketing strategies and implement them efficiently and productively. The management program teaches how to create structured digital marketing campaigns for the profits of corporations. Digital marketing management includes the primary aspects of

  • Search Engine Optimization
  • Pay-per-click Advertising
  • Website Designing
  • Content Marketing
  • Social Media Marketing
  • Email Marketing


The objectives of digital marketing management include:

  • Improve online conversion rate
  • Drive organic traffic for a business
  • Reduce bounce rate
  • Increase the percentage of online visitors
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