GANDHI INSTITUTE OF ENGINEERING AND TECHNOLOGY UNIVERSITY, ODISHA, GUNUPUR

JOURNAL PUBLICATION DETAILS

Sl no. Name of the author/s Title of paper Name of journal Year of publication ISSN number
1 Dr. M. A. Rasheed Impact of digital readyness factors on implementation of industry 4.0 tools for manufacturies Industries of karnataka Srusti Management Review 2025 203-221
2 Dr. M. A. Rasheed An analytical Study on Opportunities And Challenges toward implementation of industry 4.O tools for manufacturies SMEs In karnataka Journal of informatics Education and Research 2025 1526-4726
3 Dr. M. Vikram Reddy An Emprical study of causes Affeicting consumer Health Insurance Purchase Decission In Hyderabaas Assian and Pacific Economic Review 2025 1000-6052
4 Dr. M. Vikram Reddy Factors Influencing Customer Satisfication in health insurance: A comprehensive study in Bengaluru, India Asia Pacific journal of health management 2025 DOI: 10.24083/apjhm.v20i1.3747
5 Dr. Sadananda Sahoo Forging Circuits and Bytes: The Mediator with Moderating Effects of Digital Transformation on The Circular
Economy and Sustainable Entrepreneurship
International Journal of Accounting and Economics Studies 2025 https://doi.org/10.14419/tv3wzg33
6 Dr. Sadananda Sahoo Priority study on commodity Market Operation and Performance for Indian Investors International Journal of Operational Research 2025 10.1504/IJOR.2025.145238
7 Dr. Sadananda Sahoo The Impact of work life of balance on employee satisfaction: A study on selected logistic companies in Odisha Industrial Engineering Journal 2025 0970-2555
8 Dr. Sadananda Sahoo Fators influencing employee relationship management Process in Indian Manufacturing Context International Journal Process of Management and Benchmarking 2025 https://doi.org/10.1504/IJPMB.2024.142647
9 Dr. Saumendra Das Triggering Organizational Effectiveness: Exploring Its
ProfoundImpact of Organizational Culture in
The Retailers of Odisha
International Journal of Accounting and Economics Studies 2025 https://doi.org/10.14419/a80m3754
10 Dr. Saumendra Das How Personalized Ads Based On Browsing History and Online Behavior Trigger
Impulse Buys
International Journal of Multidisciplinary Research 2025 2583-973X
11 Dr. Saumendra Das Forging Circuits and Bytes: The Mediator with Moderating Effects of Digital Transformation on The Circular
Economy and Sustainable Entrepreneurship
International Journal of Accounting and Economics Studies 2025 https://doi.org/10.14419/tv3wzg33
12 Dr. Saumendra Das Evaluating Advertising Effectiveness on Consumers’ Online Shopping Behaviour Across Regional and Spatial Contexts: A Light Gradient Boosting Machine Approach JOURNAL OF APPLIED BIOANALYSIS 2025 2405-710X
13 Dr. Saumendra Das ETHICAL CONCERNS IN ADVERTISING: A COMPARATIVE STUDY OF
CONSUMER PERCEPTIONS ACROSS AGE GROUPS IN ODISHA
Asian And Pacific Economic Review 2025 1000-6052
14 Dr. Saumendra Das Ethical Advertising and Brand Image: An Empirical Investigation of Indian Companies’ Advertising Practices International Research Journal of Multidisciplinary Scope 2025 2582-631X
15 Dr. Saumendra Das ECO Retreat as Brand Equity of Odisha Tourism: A Progressive Approach Towards Value Integration International Journal of Accounting and Economics Studies 2025 https://doi.org/10.14419/6qf9zr98
16 Dr. Saumendra Das The Digital Leap: FinTech Transformations in Eastern Indian Banking Sector Anusandhanvallari 2025 ISSN 2229-3388
17 Dr. Saumendra Das Art Festivals as Tourism Magnets: Exploring the Success of Konark
Festival in Promoting Destination Appeal
Siddhant – A Journal of Decision Making 2025 DOI: 10.5958/2231-0657.2025.00001.8
18 Dr. Saumendra Das A Machine Learning Driven Approach to Real-Time
Fraud Detection in Modern Banking System
2025 6th International Conference for Emerging Technology (INCET) 2025 979-8-3315-3103-4/25/$31.00 ©2025 IEEE
19 Dr. Saumendra Das Turning Lemons Into Lemonade: Mediating Collaborative Innovation Through Digital Transformation For Sustainable Entrepreneurship Journal of Commerce and Accounting Research 2025 2277-2146
20 Dr. Saumendra Das Leveraging AI and behavioral economics to enhance decision-making World Journal of Advanced Research and Reviews 2025 1721-1730
21 Dr. Saumendra Das Memetic Firefly Algorithm and Higher-Order Functional Link Neural Network Approach for Asian Stock Price Prediction Computational Intelligence in Pattern Recognition 2025 978-981-97-8093-8
22 Dr. Smruti Rekha Sahoo Leveraging Emotional Intelligence in AI-Driven  
  HRM: Mitigating Stress and Enhancing Work-Life Balance in the Service Industry
International Journal of Accounting and Economics Studies 2025 2309-4508
23 Dr. Smruti Rekha Sahoo The Role of Emotional Intelligence in Shaping
Employee Commitment in Private Healthcare
Organizations
Journal of International Commercial Law and Technology 2025 1901-8401
24 Dr. Smruti Rekha Sahoo Cloud-Based Business Management Systems
(CBMS): Enhancing Efficiency and Scalability
Journal of International Commercial Law and Technology 2025 1901-8401
25 Dr. Subasish Das A meta analytical approach to cognize the pooled effect of CRM on Farm perfomance Indian jopurnal of marketing 2025 https://indianjournalofmarketing.com/index.php/ijom/article/view/174687
26 Dr. Subasish Das Unveiling the agreegated effect of Entrepreneural orentiation on entriprise Perfomance Prabandhan: indian journal of management 2025 https://www.indianjournalofmanagement.com/index.php/pijom/article/view/174161
27 Dr. Subasish Das Decoding Meta Effect of green transformational leadership on green creativity through sub group analysis Prabandhan: indian journal of management 2025 https://www.indianjournalofmanagement.com/index.php/pijom/article/view/174411
28 Dr. Sadananda Sahoo Employee relationship Management and Employee Performance: An Impact study Journal of the Asiatic Society of Mumbai 2024 0972-0766
29 Dr. Y. S. S. Patro Influence of Digital marketing on consumer purchase decission IJIRP 2024 2321-2926
30 Dr. Y. S. S. Patro Financial Algothermic Tradeing and Market Liquidity a Comperanshive analysis Educational Administration: Theory and Practice 2024 2148-2403
31 Dr. Y. S. S. Patro Challenges of Financial Behavioural in Personal Investment Educational Administration: Theory and Practice 2024 2148-2403
32 Dr. Sadananda Sahoo Decoding Investor intentions: A comprehensive analysis of commodity Market Behaviour Recent Advancements in Computational Finance and Business Analytics 2024
33 Dr. Y. S. S. Patro Investor Perseption of block Chain technology Adoption in Online trading European Economic Letters 2024 https://eelet.org.uk/index.php/journal/article/view/1953
34 Dr. Saumendra Das Empowering Odisha’s Tribal Products: The Role of GI Tags in Destination marketing Splint International Journal of Professionals 2024 2349-6045
35 Dr. Y. S. S. Patro Employee Readyness to change Impacting Productivity in Indian Higher Education Institutions International Journal of Multidisciplinary Research and Publications 2024 2581-6187
36 Dr. Saumendra Das Big Data: An Essential Route for Creating New Business Prospects IEEE Explore 2024 10.1109/AMATHE61652.2024.10582054
37 Dr. Saumendra Das Does Human resource information system influence performance management? Cogent Business & Management 2024 23311975
38 Dr. Y. S. S. Patro A study of E Recruiment technology Adoption in India Educational Administration: Theory and Practice 2024 2148-2403
39 Dr. Y. S. S. Patro Factor Identification and Analysis of  ERequirment on Current Generation IJAR 2024 2320-5407
40 Dr. Y. S. S. Patro Impact of E requiretment on the Effect of HR Depart ment in Private Sector Library Progress International 2024 2320-317X
41 Dr. Saumendra Das Impulse Buying And Product Packaging: Examine How Packaging Design, Colour Schemes And Product Displays Affect Impulse Purchases Humanities and Social Science Studies 2024 2319-829X
42 Dr. Saumendra Das Securing IoT Devices: Best Practices for Business Management Journal of Technology 2024 10123407
43 Dr. Saumendra Das Investigating Generative AI Innovative Strategies for Customer Engagement in Marketing Automations in the Digital Era International Journal of Applied Science and Engineering 2024 1727-2394
44 Dr. Saumendra Das Navigating The Challenges Of Remote Workforce Management: A Study On Employee Engagement In Software Firms Educational Administration: Theory and Practice 2024 2148-2403
45 Dr. Saumendra Das E-Grocery Retailers And Their Perceptions On Lean Practices To Improve Process Efficiency: A Study ANVESAK 2024 0378 – 4568
46 Dr. Saumendra Das Resilient IT Infrastructure: Strategies for Minimizing Downtime and Ensuring Business Continuity Horizon Journal 2024 2835-3064
47 Dr. Saumendra Das Issues and Difficulties Encountered by Unorganized Sectors: An Indian Perspective Economic Affairs 2024 0424-2513
48 Dr. Saumendra Das Application of AI Technology for the Development of Destination Tourism towards an Intelligent Information System Economic Affairs 2024 0424-2513
49 Dr. Saumendra Das Comparative Analysis of Impulse Buying Behaviour Across Retail Channels: A Study of Physical Stores, E-commerce Websites and Mobile Shopping Apps Economic Affairs 2024 0424-2513
50 Dr. Saumendra Das A Study On The Factors Contributing To Lean Readiness And Implementation Of E-Grocery Retailers Of Telangana IJCRT 2024 2320-2882
51 Dr. Smruti Rekha Sahoo Empirical Paper: The Interplay Between Corporate Sustainability Policies and HRM Strategies in IT Organizations Journal of Engineering and Technology Management 2024 0923-4748
52 Dr. Smruti Rekha Sahoo Strategic Approach to Address Employee Absenteeism with HR Analytics: Natco Pharma Limited (Hyderabad) Journal of Humanities and Social Sciences Research 2024 2682-9096
53 Dr. Smruti Rekha Sahoo Agile Change Management: Adapting Agile Methodologies for Organizational Resilience Journal of Humanities and Social Sciences Research 2024 2682-9096
54 Dr. Smruti Rekha Sahoo Implications Of Human Resource Analytic Practices On Employee Performance In Pharma Industry Of Hyderabad Library Progress International 2024 2320 317X
55 Dr. Smruti Rekha Sahoo Using AI in Recruitment and Recruitment Strategies – Resume Screening and Candidate Matching Elevating innovation and sustainability with AI excellence 2024 2582-1148
56 Dr. Y. S. S. Patro Impact of Urban Greening on residentia Realestate Development in Bhubaneswar, Odisha Library Progress International 2024 2320-317X
57 Dr. Y. S. S. Patro The role of the Dreaded 13th Floor in Shaping investment preference in the indian residential realestate market National journal of Real Estate Law 2024 2581-9682
58 Dr. Subasish Das Investigating the Strategic Interactions Among Gartner’s Eight Building Blocks of Successful Customer Relationship Management Indian Journal of Marketing 2024 0973-8703 
59 Dr.M. Vikram Reddy Exploring Consumer Behaviour in Health Insurance: A bibilometric Analysis of Emerging Trendnce International journal of Innovative Research And Practices 2024 2321-2926
60 Dr.M.A. Rasheed A theoritical innovation growth stage model for digital transformation of SMEs Emperor International journal of finance and management research 2024 2395-5929
61 Dr. I J Raghvendra Adaptability of Block chain technology in Banking and Financial Services in India International Research Journal of Modernization in Engineering Technology and Science 2023 2582-5208
62 Dr. Sadananda Sahoo Enhancing Business productivity through employee performance in public and Pvt. Logistics companies International Journal of Productivity and Quality Management 2023 https://doi.org/10.1504/IJPQM.2026.150898
63 Dr. Sadananda Sahoo Role of Women in Agriculture: A study in Ganjam District of South Odisha Shodhak:A Journal of Historical Research 2023 032-9832
64 Dr. Saumendra Das Integration of Block chain Technology with Renewable energy for Sustainable Development: Issues, Challenges and Future Direction Computational Intelligence in Pattern Recognition 2023 Conference Paper paper pp595-607
65 Dr. Saumendra Das Integration of Blockchain Technology with Renewable Energy for Sustainable Development: Issues, Challenges and Future Direction Computational Intelligence in Pattern Recognition  2023 Conference Paper pp 595–607
66 Dr. Saumendra Das Assessment of Critical Factors Influencing JOB engagement in Private Educational Institutions National Seminar on Navigating the future: Managerial challenges in the VUCA Environment 2023 978-93-88196-61-9
67 Dr. Saumendra Das Entrepreneurial Cluster Branding Influencing Sustainable Cashew Market: A Case Study Parikalpana – KIIT Journal of Management 2023 0974-2808
68 Dr. Saumendra Das Issues and Challenges in Indian Tourism Industry Third Concept 2023 0970-7247
69 Dr.Y. S. S. Patro Organizational Ambidexterity And Productivity UGC care Listed Group-1 2023 0378-1143
70 Dr. Saumendra Das Brand Equity of destination tourism with reference to Odisha Tourism: A systematic review GIET UNIVERSITY JOURNAL 2023 2321-3469 
71 Dr. Saumendra Das Influence of information and communication technology (ICT) on HRM resource planning for overall growth of IT industries: A systematic review GIET UNIVERSITY JOURNAL 2023 2321-3469 
72 Dr. Saumendra Das Usage Determinants Of Mobile Applications Impelling Students Group: Assessment Through Machine Learning Models And Regression VVIJOURNAL 2023 1210-1389
73 Dr. Saumendra Das Handloom Weaving: Critical Factors influencing the Satisfaction- The Socio & Economic Context Economic Affairs 2023 0424-2513
74 Dr. Saumendra Das Does Jobs without Boundaries within the Gig Economy a Paradox? Economic Affairs 2023 0424-2513
75 Dr. Smruti Rekha Sahoo Effect of Student’s stress level on Academic Resilience: A Mediation role of Mental Health 2nd International Conference on Ambient Intelligence in Health Care (ICAIHC) 2023 979-8-3503-4488-2
76 Dr. Smruti Rekha Sahoo Using HR Analytics Tools for Recruitment Strategies Educational Administration: Theory and Practice 2023 2148-2403
77 Dr. Smruti Rekha Sahoo Role of HR in Digital Workplace JETIR 2023 2349-5162
78 Dr. Subasish Das The Triple Helix: Education, Self-Efficacy and Intention in  Entrepreneurship Orissa Journal of Commerce 2023 0974-8482
79 Dr. Y. S. S. Patro Revitalizing Realestate Professionalism : Assesing the Impact of RERA on Chanel Partners in INDIA International Journal of Membrance Science and Technology 2023 DOI:10.15379/ijmst.v10i2.2818
80 Dr. Subasish Das Workplace empowerment and employee involvement: empowering workplace conditions International Journal of Process Management and Benchmarking 2023 1460-6739
81 Dr. T. Lokeswara Rao Successful Entrepreneurs With A Social Vision- The role of Cutting -edge technology GIET UNIVERSITY JOURNAL 2023 2321-3469 
82 Dr. T. Lokeswara Rao Successful Entrepreneurs With A Social Vision- The role of Cutting -edge technology GIET UNIVERSITY JOURNAL 2023 2321-3469 
83 Dr.Saumendra Das A Literature Review on Impulsive Buying Behavior Of Customers in Indian Retail GIET UNIVERSITY JOURNAL 2023 2321-3469 
84 Mr. Debasis Mohapatro Usage Determinants Of Mobile Applications Impelling Students Group: Assessment Through Machine Learning Models And Regression VVIJOURNAL 2023 1210-1389
85 Mr. P. N Murthy Access to Agricultural loans and their impact on Crop productivity: A study of Southern Odisha Educational Administration: Theory and Practice 2023 2148-2403
86 Mr. T. Dileswar Rao “Benchmarking the Contribution of Non-Timber Forest Products towards Sustainable Livelihood and Regional Development” International Journal of Process Management and Bench marking 2023 1460-6739
87 Dr. Rinki Mishra A Study On Consumer Perception On Health Insurance Products In Rayagada, Rayagada Dist, Odisha State. (With references to Briisk India ltd.) JETIR 2022 2349-5162 
88 Dr. T. Lokeswara Rao Women Entrepreneurship  In India And Social Inclusion- Towards Social and Economic Development International journal of Creative Research Thoughts (IJCRT) 2022 2320-2882
89 Dr. T. Lokeswara Rao Innovative Mechanism In The Market Role oF AI Market -Role of Artificial Intelligence JETIR 2022 2349-5162 
90 Dr. T. Lokeswara Rao Marketing Automation Towards Understand The Customer Journey IJRTI 2022 2456-3315
91 Dr. T. Lokeswara Rao Relevance and Impact Of 5g Technology Trendy digital marketing JICR 2022 0022-1945
92 Dr. I. J. Raghavendra Technology Commercialisation Process (A Challenging Task to Transform Prototype into Commercial Product) International Journal of Novel Research and Development (IJNRD) 2022 2456-4184
93 Dr. I. J. Raghavendra An Entrepreneurial Opportunity For Sustainable Development (A Study on Organic Farming in Odisha) IJARIIE 2022 2395-4396
94 Dr. Rinki Mishra The Impact of Green HRM Practices on the Employees Work-life balance: The Mediating Role of Employee Engagement in the IT Sector Journal of Emerging Technologies and Innovative Research (JETIR) 2022 2349-5162 
95 Dr. Rinki Mishra “An Empirical Study on Enhancing Employee Performance With A Performance Appraisal System: Reference To HR Consultancies Industries” AEGAEUM 2022 0776-3808 
96 Dr. Saumendra Das An Impact Study on Covid-19 with Sustainable Sports Tourism: Intelligent Solutions, Issues  and Future Challenges Springer Nature 2022
97 Dr. Smruti Rekha Sahoo A Study On The Factors Affecting Employee Engagement At Workplace INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS 2022 2348-1269
98 Dr. Subasish Das Emotional Intelligence and Employee Involvement: A Study on the Mediating Effect of Compassionate Leadership Internal Journal of Business Performance Management 2022 1741-5039
99 Dr. Subasish Das Multi cultural dynamics in manufacturing sectors Strad Research 2022 0039-2049
100 Dr. T. Lokeswara Rao Changing Scenario Of The Jajimani System – Role of Rural-Modernization, Urbanization, Industrialization. Journal of Emerging Technologies and Innovative Research (JETIR) 2022 2349-5162 
101 Dr. T. Lokeswara Rao Bharat On Fashion Retail – Role of Social Commerce International journal of Novel Research and Development (IJNRD)) 2022 2456-4184
102 Dr. T. Lokeswara Rao Responsible Management The New  Paradigm For The Benefit Of Society IJSDR 2022 2455-2631
103 Dr. T. Lokeswara Rao A Study On Consumer Perception On Health Insurance Products In Rayagada, Rayagada Dist, Odisha State. (With references to Briisk India ltd.) JETIR 2022 2349-5162 
104 Dr. T. Lokeswara Rao A Study On Rural Household’s Cognizance And Conduciveness In Banking Services (With Reference To Gujiniguda, Jeypore Mandal Koraput Dist, Odisha) Journal of Positive School Psychology 2022 2717-7564
105 Dr. T. Lokeswara Rao ERROR MANAGEMENT THEORY Predicts Human Judgments and Decisions IJARIIE 2022 2395-4396
106 Dr. T. Lokeswara Rao The Blue-Collar Dearth & The Whitecollar Surfeit In Terms Of Hiring, But Not In Payment journal of Emerging tEchnologies and Innovative Research(JETIR) 2022 2349-5162 
107 Dr. T. Lokeswara Rao Emerging Trends In Business Old Businesses Will Change And New Businesses Will Emerge IJNRD 2022 2456-4184
108 Mr. T. Dilleswar Rao Non-Timber Forest Products Journal of Emerging Technologies and Innovative Research 2022 2349-5162 
110 Dr. Subasish Das Dynamic relationship between Indian stock index and commodity derivatives: with special reference to metals International Journal of Economics and Accounting 2021 2041-8698
111 A. Chiranjibi Rambabu Achary Rational Behavioral Aspects of Entrepreneurs Kala Sarovar 2020  0975-4520
114 Mr. Debasis Mohapatro Consumer Perception For Passenger Cars in Odisha: In Relation To Modes Of Payment And Occupation Journal of Xi’an University of Architecture & Technology 2020 10067930
115 Mr. Karteek Madapana Watching the Grass Grow: An empirical Study on the effectiveness of Pradhan Mantri Gram Sadak Yojana (PMGSY) in the KBK Districts of Odisha, India Xi’an Keji Daxue Xuebao/Jouranl of Xi’an University of Architecture & Technology 2020 1006-7930
116 Mr. Narendra Panda Supervisor support, work engagement and turnover intentions: evidence from Indian call centres Journal of Asia Business Studies 2020 1558-7894
117 Dr. Subasish Das A Structural Equation Modeling Approach to Examine the Factors  Affecting Knowledge Sharing Behaviour of Teaching Professionals Pacific Business Review International 2019 0974-438X
118 Dr. Subasish Das Investigating the moderated mediation effect on customer relationship management and customer acquisition International Journal of Electronic Customer Relationship Management 2019 1750-0672
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